Former BMW executive: Zhu Jiang bids farewell to the automotive industry completely

Zhu Jiang joined BMW in 2003 and resigned as Vice President of the MINI brand at BMW China in mid October of this year. He started as a grassroots employee and was repeatedly reused and improved over the course of ten years, especially during the period of "managing" the MI-NI brand. Zhu Jiang formulated a special marketing plan for MINI in China, creating personality and fashion while also making MINI surpass automotive brands and become a fashion and lifestyle. For three consecutive years, the sales growth rate in China has exceeded 50%